We live in a world filled with communication apps, and social platforms. These platforms all try to hit a certain niche in order to be appealing to specific user groups, but the goal is, as always, to have as many users as possible. This is why these platforms or apps have a lot of similar functionalities but are in many ways different. Here we will go over two very popular platforms Twitter and Instagram, explain what functionalities they share, but also explain the main difference between the two.
Both of these have a messaging app, allowing users to privately communicate with one another. You can also upload photos, statuses, add links to other websites, and choose whose posts you wish to see by adding them or following them. Users can also comment on other posts and share their opinions or disagreements.
Both of the platforms have a main page or newsfeed where all of the posts relevant to them appear. However, this is also how these platforms are fundamentally different. Instagram posts are mostly images and videos. This is because when you want to post something it needs to be in one of these two formats. Twitter, on the other hand, wants you to write tweets, or short statuses and share what’s on your mind. In other words, it is a platform where you can share opinions, news snippets, complaints, or witty remarks.
There are a lot of people who use both Instagram and Twitter, and they are well aware of what type of content they wish to share on one platform, and what type of content they wish to share on the other. People who want to share the atmosphere they are currently in, like during a night out with friends, or a beautiful view, or a selfie they like will go to Instagram. Those who have something funny to say, complain to a provider of a certain service, or users who are sharing thoughts on the latest hashtag trend will go to Twitter.
This was pretty vague and just a general idea, users nowadays use both of these platforms in various ways, but there are certain user groups that also are more prevalent on one platform over the other. Models, fitness trainers, fashion companies, or anyone who sells something appearance-related will likely use Instagram for their marketing purposes. Restaurants that want to promote their food, will also use Instagram, mainly because marketing there will have more impact.
Tech companies, especially big corporations with a vast number of users are more likely to have their customer relationship managers on Twitter. Whenever there is some sort of issue or an important update, they can easily inform their followers over Twitter. Even if the post is buried underneath all the other updates, it’s easily found via relevant hashtags. People who are experiencing the same problem are likely to share that on Twitter and that’s how the community can easily get together and draw the attention of the provider to a problem they are all experiencing. So, it is a good way to keep effective communication with customers and to be transparent at the same time.
In reality, both of these platforms are used by businesses, they are useful tools, but as you can see each one of these has a specific purpose.